Services
Every project is unique. I tailor my approach to best solve for the business problem keeping within budget and on time. I am experienced in a wide range of data collection methods, from surveys and interviews to online and in-person focus groups, from ethnographic observations to the latest AI powered research platforms, and I will work with you to develop a custom research approach that will gather the right kind of data from the right audiences to get to the insight that solves the problem.
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I specialize in uncovering insights that explain and change customer behavior, helping businesses better understand and reach their target audience. By engaging me as your consumer insights and strategy consultant, you will gain a valuable resource that will help you identify new opportunities for growth, inspire breakthrough creative and stay ahead of the competition.
Research
Competitive Landscape Analysis
Category Trends Analysis
Brand Health Tracking
Market Segmentation
Creative Concept Development
Creative Concept Testing
Message Testing
Employer Branding
Internal Brand Alignment
Brand Strategy
B2C, B2B, Employer Brand Positioning
White Space Analysis
Product Messaging
Program Evaluation
Marketing Optimization
DEI Strategy
Insights
Strategy
Creative Briefs
Go to Market Planning
Messaging Frameworks
Connection Strategy
Brand Naming Architecture
Product Roadmapping
Growth Audience Identification
Leveraging Market Segmentation